Live Streaming Services are in trend nowadays. Most businesses are looking at these services for revenue generation as well as lead generation opportunities. The audience has got the feel of technological advancements and is looking for some more reliable options to choose from.
This blog will explore some of the popular live-streaming platforms and their features for gaining the audience’s attention. In addition to this, we’ll also discuss the importance of live streaming in the current scenario.
Live Streaming Services – All You Need To Know
Live streaming is the transmission of visual content over the internet in real time. In addition to this, with the help of live streaming services audience interaction is possible in the best feasible way.
Social Streaming Platforms function for smooth delivery of the content at the user end. In fact, most of them use low-latency streaming for small buffering on lower bandwidths. The services offer features such as Live Pollin g, a Chat box, comments, emoji sections, and much more for gaining the audience\’s attention. Without any further delay, let’s have a quick look at some of the popular live-streaming services –
List Of Some Popular Live Streaming Services
This list includes both free services as well as paid services. However, it should be kept in mind that it depends on the requirements of the audience as well as event objectives which let you choose any platform.
- Twitter Live
- Youtube Live
- JW Player
Starting with the list of some free platforms, LinkedIn is one of the most popular services with a huge audience base. Apart from doing professional activities on this platform, it also allows you to host live events with a single click. However, not all have access to the live-streaming feature.
The features of this platform include chat as well as moderation tools, in-depth analytics, and much more. In addition to this, it is possible to create and stream the event directly on this platform.
Twitter has one of the largest user bases in the world with diversity in features and functioning of the platform. Users can easily live stream through their Twitter profiles. In addition to this, when you go live on Twitter, you are allowed to share the link directly to the stream. Similarly, in comparison with other free live streaming platforms, on Twitter, you can easily monetize your event. This works well for event planners.
With the highest online user base, Youtube registers maximum traffic and viewership rates. With time, it has become one of the most popular live-streaming platforms for users. The most powerful analytics tool on YouTube allows users to track the performance of their events easily. In addition to this, YouTube also offers monetization options for the presenters that generate revenue for them.
The history of this platform is related to the open-source code to play audio as well as video files. This platform uses the HTML5 codec for playing video-on-demand content. This platform supports adaptive HLS live streaming along with multi-bitrate transcoding. With its powerful analytics tool, users get accurate data for measuring the overall performance of the event. It is also used as an Online Conference Platform by broadcasters with its reasonable pricing bracket.
Muvi is a multi-screen video streaming platform that offers permissible service delivery for its users. The user interface is very simple and easy to use. This platform comes with the inclusion of features such as an HTML5 video player, analytics, monetizing event options, and much more. However, the platform has a difficult integration process which makes it puzzling for the audience to connect.
Some Prominent Benefits Of Live Streaming
- Live Streaming works well in increasing the audience count for the session. In addition to this, with the help of professional live-streaming service providers, you get numerous features to chat with the audience in an interactive way.
- The success of the first point will result in revenue-generation opportunities for the sponsors and businesses. In addition to this, you can easily monetize your event. This means that your audience has to pay for attending the event.
- This is an excellent approach for making strong connections with the target audience. Apart from that, you can also make them your potential buyers. In addition to this with social media streaming, you can attract thousands of viewers with your content.
Most marketers as well as small businesses are looking for a cost-effective solution that meets their demands. The demand comprises of involving key features such as chat rooms, comments, inserting emojis, live Q&A sessions, and much more. As Live streaming can be watched from the comfort of remote locations chances are more they get maximum attention in the future.